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Google Ads · Multifamily PPC

Google Ads that fill units, not just clicks.

We build, run and optimize apartment Google Ads that turn searches into tours and signed leases — by a team that only does multifamily.

The Maddox · Google Ads · Last 30 days
Leads 112▲ 9%
Cost / lead $58▼ 8%
Tours booked 41
Signed leases 10
The problem

Marketing gets expensive when you pay for the wrong clicks.

Budget wasted on unqualified, out-of-market traffic
No conversion tracking, so nobody knows what drove the lease
Generic agencies that have never leased an apartment
What's included

Everything your Google Ads need to convert.

Account Build & Structure

Clean campaign architecture built around how prospects actually search for apartments.

Keyword & Competitor Strategy

The right high-intent terms, the wrong ones negated, and eyes on every competitor bidding on you.

Conversion Tracking & GA4

Every call, form and tour tracked so spend ties directly to leases, not guesswork.

Ad Creative & Extensions

Compelling copy, sitelinks, price and promo extensions that earn the click.

Ongoing Optimization

Continuous tuning of bids, budgets and audiences to lower cost per lease over time.

Transparent Reporting

A live dashboard tying spend to tours and leases. You own the account, always.

FAQs

Apartment Google Ads, answered.

Do you manage the ad spend, or just the account?

You own the Google Ads account and pay Google directly, so there is full transparency. We manage strategy, build, optimization and reporting on top of it.

How do you track leases from Google Ads?

We set up conversion tracking and GA4 to follow calls, form fills and tour requests, then tie them back to spend so you can see true cost per lead and cost per lease.

What makes multifamily Google Ads different?

Apartment demand is hyper-local and intent-driven, and the goal is a signed lease, not a click. We build for leasing velocity and occupancy, not vanity metrics.

How soon will we see results?

Campaigns typically go live within two weeks, with meaningful optimization gains over the first 30 to 60 days as the account gathers conversion data.

What is a good monthly ad budget for an apartment community?

It depends on your market, your comp set and whether you are stabilized or in lease-up. We recommend a budget against your occupancy goals rather than quoting a number blind.

Ready to turn ad spend into signed leases?

Get a free Google Ads audit and we will show you exactly where your budget is leaking.