Reach prospects before they ever search.
Facebook, Instagram and TikTok campaigns that put your community in front of movers while they are still deciding where to look — built and tracked to tours, not impressions.
Boosted posts reach your residents, not your prospects.
Paid social built for leasing, not likes.
Tracking & Conversion Setup
Google Tag Manager, GA4, conversion implementation and Facebook domain verification wired up first, so every lead ties back to spend.
Research & Strategy
Competitor and audience research, market positioning and a documented plan before a dollar goes out the door.
Fair Housing Compliance
Campaigns run under Meta’s Special Ad Category for housing, with compliant audiences and copy — the constraint that trips up agencies from outside multifamily.
Creative That Stops the Scroll
Vertical video, amenity and floor plan creative built for Reels, Stories and the TikTok feed, not resized from a print ad.
Campaign Build & Execution
Launch across Meta and TikTok with retargeting for the prospects who toured your site and never inquired.
Dashboards & Monthly Reporting
Customizable dashboards plus a monthly performance report that ties spend to leads, tours and leases.
Paid social for apartments, answered.
Does paid social actually drive leases, or just awareness?
Both, and the distinction matters. Search captures prospects already looking; social reaches movers earlier and retargets the ones who visited your site without inquiring. We track it to tours and leases so you can judge it on the same terms as search.
How does fair housing affect apartment ads on Meta?
Housing ads must run in Meta’s Special Ad Category, which removes targeting by age, gender, ZIP radius under 15 miles and detailed demographics. It changes how campaigns are built — we work within it by design rather than discovering it after a rejection.
How should budget split between Meta and TikTok?
It depends on your asset and market. Meta usually carries the volume and retargeting; TikTok reaches a younger renter and rewards native creative. We start weighted toward Meta and shift as the data comes in.
Who makes the creative?
We do. Vertical video, amenity and floor plan creative produced for the feed it runs in, then tested — because on social the creative is the targeting.
How do you track leads from social?
The same conversion tracking we build for search: GTM, GA4 and platform pixels wired to calls, forms and tour requests, reported in one dashboard alongside every other channel.
Ready to reach movers before your competitors do?
Get a free paid social audit and we will show you what your current campaigns are actually reaching.