The Platform
About Platform Urban Apartments
Client Goal
Outcome
Comprehensive Google Ads Strategy: Introduced a holistic approach for Google Ads, emphasizing prospecting and retargeting based on the community's floor plans, local attributes, brand, competitors, and amenities, all structured around industry best practices.
Data-Driven Decision Making: After a thorough analysis of the community, IAM pinpointed optimal keywords and devised a potent messaging strategy tailored for market deployment.
Optimized Account Performance: By setting up the account to emphasize high ranks and quality scores, IAM ensured the delivery of the most cost-effective Cost Per Acquisition (CPA)
Full-Funnel Meta Ads Approach: Harnessed Meta Ads to target users intrigued by ILS listings, cultivating Look-A-Like audiences grounded in user interactions. Additionally, retargeting campaigns were launched to re-engage users based on their interaction history and specific pixel events.