Case Study
The Ellis

About The Ellis
Client Goal
Results
Strategic Focus: IAM rolled out a comprehensive Google Ads strategy, prioritizing both prospecting and retargeting around the community's floor plans, brand, and unique selling points like amenities.
Geographic Targeting: Special attention was given to marketing the community's location and the benefits of the surrounding area, differentiating it from competitors.
Advanced Strategies for Traffic Boost: IAM integrated advanced display, discovery, and performance max strategies, all aimed at significantly amplifying the traffic directed towards the community's online presence.
Structural Excellence: The campaign was structured meticulously, adhering to industry best practices to ensure optimal outcomes. Results 48.00% Started Occupancy
95.00%