El Centro

About El Centro

Client Goal

Outcome

Google Ads Strategy: initiated a holistic approach, emphasizing both prospecting and retargeting related to the community's floor plans, Hollywood locale, brand, and competitors, while adhering to best practices.

Micro Conversions: Established micro-conversions to pinpoint top-performing terms, ensuring the most relevant traffic is directed to the community's website.

Local SEO Overhaul: Recognizing that the community's Local SEO was geared towards a broader Los Angeles DMA without map pack focused keywords, we shifted the focus to the Hollywood area for greater precision.

User Experience Enhancements: Enhanced the community's website load times on desktop and mobile, introduced Google Optimize and HotJar tools, aiming to refine the user experience, reduce bounce rates, and increase time spent on the site. Results 66.00% Initial Occupancy