Reach prospects while they tour somewhere else.
Location-based campaigns that put your community in front of people standing at competitor properties, employment centers and the places your future residents already spend their time.
A twenty-mile radius is not a targeting strategy.
Targeting built around where prospects actually stand.
Competitor Conquesting
Zones drawn around the comp properties in your submarket, so a prospect touring elsewhere sees your community that evening.
Employment & Lifestyle Zones
Office parks, campuses, hospitals, gyms and retail centers where the residents you want already spend their weeks.
Fair Housing–Compliant Build
Housing advertising limits how tightly you may target. We design inside those rules from the start rather than discovering them in a rejection.
Cross-Device Delivery
Reach the same household across phone, tablet and connected TV, so the message lands more than once without one platform’s frequency cap.
Visit Attribution
Devices served an ad and later seen at your community, reported as attributed visits — the closest paid media gets to a walk-in.
Reporting Tied to Leasing
Zones, spend and attributed visits alongside your other channels, so geofencing is judged on tours rather than impressions.
Apartment geofencing, answered.
Is geofencing competitor properties legal?
Yes. You are buying ad inventory served to devices in a public area, not obtaining anyone’s identity. What is restricted is housing-specific targeting — age, gender, tight radius and demographic categories — which is why the build has to be compliant by design.
How does fair housing apply here?
Housing ads fall under the same rules as any other protected-class advertising: no targeting or excluding by protected characteristic, and on most platforms no radius under 15 miles for demographic-adjacent audiences. We build zones around behavior and place rather than people.
How do you know someone actually visited?
Attribution matches devices that saw an ad against devices later observed inside your community’s boundary. It is directional rather than a headcount, and we report it that way instead of presenting it as verified foot traffic.
How is this different from a radius campaign in Google Ads?
A radius campaign waits for someone to search. Geofencing reaches them based on where they have physically been — including a competitor’s leasing office — which puts you in front of prospects who never typed anything.
What kind of budget does this need?
It scales with how many zones you run and how dense your submarket is. We size it against your comp set and occupancy goals rather than quoting a flat number.
Ready to show up where your prospects already are?
Get a free geofencing plan and we will map the competitor and employment zones worth owning in your submarket.